We helped a creative software business reach more artists through search. Together with their team, we fixed technical problems, built a content strategy around their audience and grew estimated organic traffic fivefold over 18 months.
The business helped creatives present their artwork and sell it online. Organic search was bringing in some visitors, but there was room to reach many more of the people the software was built for.
Their team was ready to publish. They needed a clearer idea of what artists were searching for, which topics were worth covering and how that content connected to the product.
There were technical problems to deal with too. Metadata entered in the CMS wasn’t always appearing on the live pages, and new articles weren’t consistently being picked up as expected.
Over the documented 18-month period, estimated organic traffic increased from around 2,000 to 10,100.
Estimated organic traffic · illustrative curve
Starting and ending figures are historical Ahrefs estimates. Intermediate values and the curve are illustrative, not measured monthly results. This chart covers the main website, not the separate discovery platform.
We found metadata that had been entered correctly but wasn’t appearing in the published page source. Checking the live output helped us catch issues that an editorial checklist alone would have missed.
We researched searches around presenting artwork, selling art online and using tools to support that work. The content plan gave their writer topics, search intent and practical guidance to work from.
The software served creatives. The separate discovery platform served people looking for artwork. Each needed its own search strategy, with links connecting relevant content to the right destination.
We supplied keyword research, content ideas and training, then reviewed early articles together. Their writer brought the subject knowledge; we helped with search intent, headings, metadata and internal links.
We reviewed indexing, canonicals, broken URLs and sitemaps, and followed up with developers where changes were needed.
When the redesigned site went live, some earlier SEO changes hadn’t carried across. Metadata, redirects and crawl rules needed restoring. We checked the live site, spotted the missing changes and fixed them, then crawled again to review the result.
As visibility grew, the work expanded to fresh keyword opportunities and improvements to existing articles. We also identified ways to connect relevant blog content with product pages.
For the artwork discovery platform, we recommended buyer-focused content and links from the main website. We also followed up on indexing and sitemap problems, including a sitemap that had stopped updating.
The main site developed a larger organic presence. By the following year, the team was asking for more content opportunities and improving articles that were already performing.
Their editorial team deserves credit here. They kept publishing and applying the recommendations. Our role was to give them direction, review the work and help resolve the technical issues along the way.
The discovery platform remained a separate part of the engagement, with its own technical challenges and buyer-focused strategy. Its results are not included in the main site’s traffic figures.
We can help you work out what to write, what to improve and which technical problems need attention.
Yes. In this project, we supported the client’s writer with research, training and article reviews. Their team produced the content.
We plan around what each audience needs. Here, creatives looking for software and buyers looking for artwork needed different topics and destinations.
No. It shows estimated organic traffic. We would report enquiries, sign-ups or sales separately where reliable data is available.
Tell us about your website and what you’d like to improve. We’ll take a look and discuss where we can help.